Lesson Learned # 18 – Do some preliminary ad test to fine tune on the audience and then invest more budget where you get the most gold. Check out our free targeting training here. Check the likes counter below the post. The resulting campaign exceeded Toyota’s wildest expectations. At Connectio we often hear customers saying that they have none or very limited success via Facebook Ads. 8X return on ad spend. 15% of the sales due to Nutella’s media were attributed to Facebook. Lesson Learned # 33 – Use your Facebook Ad effectively to list all the value you are providing. Future media spend would be concentrated on mobile ads until Facebook technology advanced to match that of Blis. So it’s important to review and analyze performance and mistakes in your Facebook Ads campaign before ruling the platform as a failure. Requirements. Facebook Ads Case Study: How To Generate $36,449 In Revenue From a $4,159 Ad Spend I’m lucky to be able to work with a lot of great entrepreneurs, and it’s even better when I get the chance to help them grow their businesses by selling more of their products and services. Rather than sending them to a lead magnet straight away, she added another layer. 40% lower cost per acquisition over earlier campaign with no dynamic ads. [Case Study] Restaurant Chatbots: How One Pizza Place Generated $16K In 4 Months. Serving up video ads with Facebook’s reach ad objective. So seeing the video ads were proving better, they went on creating multiple video ads. Lesson Learned # 12 – Even if you are investing more on other channels for traffic or lead generation successfully, it doesn’t hurt to spend a small proportion on Facebook Ads. This field is for validation purposes and should be left unchanged. This is the case study and key insights from Noah Kogan who has spent millions on Facebook Ads so far. Unless you have a large budget to spend, test your campaign in small budget / test runs until you find what’s working or you might end up spending a lot of money with little results. B2b facebook ads case study. Their goal was to reach incremental audiences that were likely to convert, both digitally through the app or via walk-ins to the cafes. Lesson Learned # 6 – Build a sales funnel along with your Facebook Ads. Share. And the case study I have to show you today is in relationship to that particular part of a business, which is the loyalty. She was able to manage a very low cost / lead for a client in health and fitness niche. If your ad looks like a traditional ad, there is a high chance that they will ignore it. As a result, Summit … View the Facebook from the standpoint of a potential subscriber. It was an instant success. After all, Facebook posts with pictures get 5.5 times more likes compared to their text-only brethren. The Ultimate List of Facebook Ads Case Studies (+ 38 lessons you can’t ignore). So there you have it – an in-depth review of the best handpicked Facebook Ads Case studies from nearly all types of businesses with variable objectives. This case study is especially useful for such Facebook Ad starter business that is struggling to find their way. People browse Facebook for casual fun, catching up with friends and family – but not to being sold. This site is not part of and/or endorsed by Facebook™.Facebook™ is a trademark of Facebook™, Inc. After all, Facebook posts with pictures get 5.5 times more likes compared to their text-only brethren. 1 – One page that had a description of the offer and a Free Trial button that took them straight to the sales page. Not every business can measure success in terms of leads and sales. Between social media and mobile … After pouring through countless examples of Facebook ads that boosted conversions, I've picked my three favorites. Read any “Facebook ads for restaurants” guide and you’ll come across tons of different strategies that may or may not work. The advice and lessons learned from this case study will be far more insightful than people that have to spend some hundred or thousands of dollar on Facebook Ads. Lesson Learned # 3 – Keep your targeting narrow than being broad. They have incredible engagement and lets you communicate more message than what it takes from text and image ads. Costa Vida, a fresh Mexican concept, implemented SynergySuite as its back-of-house platform, leading to $400/week/location reduction in labor costs and … They’d started working with a digital marketing company called Local Search Masters on a two-part advertising campaign. Check out our free targeting training here. Making the most of the public’s … When they run the ads, they performed well, but most of the people that were engaging with it were not the actual audience perceived. Read Facebook marketing success stories from the restaurant industry. So this shows that bringing quality traffic certainly works in your favor. The Indian fashion and lifestyle brand used Facebook dynamic ads to automatically promote different product categories to potential customers, achieving a 40% increase in reach and 8X return on ad spend. Case studies also can help you avoid or navigate common challenges that other companies faced when implementing a new Facebook strategy. Without a doubt, Facebook is THE place to be to build audiences and generate revenue. Lesson Learned # 21 – Facebook Ads are cost effective as compared to Google Adwords when it comes to B2B leads generation. Case study structure A case study is usually presented as a kind of report, where sections within the body of the report deal with specific aspects of the case. You can easily see inbound traffic to your site and maybe receive the occasional comment from a follower, but to get the most out of your Facebook ad campaigns it’s important to know what really works for you. The first few days just yielded in 2 sign ups at the cost of nearly $27 each. In order to accomplish these goals, Tropical Smoothie Cafe needed a digital marketing company with a proven track record and a history of success in gaining an immediate and worthwhile return on a company’s investment. This post identifies how the information is dispersed on Facebook, and how Facebook Ads are used to promote the pro-Indonesian Government propaganda to European countries. If you aren’t tracking your conversions correctly how would you analyze performance? Show Off What’s Behind the Scenes. Mary Fernandez shows how she gained new blog subscribers for just $0.43 each using video ads. Initially, they were getting a higher CPC. At the individual café level, the same metrics were used to determine success. They offer made-to-order smoothies using real fruits and vegetables along with healthy flatbreads, sandwiches, wraps and bowls. One of their best performing ads was shared 14 times which indicated that the ad copy was talking to the customer and performed well. This case study will help you understand that how can you use Facebook Ads to generate more subscribers for your blog. Such as these are some examples of a personalized ad. Most businesses can afford to spend $1/day on Facebook, can’t they? She sent the traffic from Facebook ad to a high-quality article on the blog and added a lead magnet as the content upgrade. Pin. From the first week of the run, they were able to decrease their cost/lead to $28 a piece, 89% cheaper than what it takes from Adwords. This case study is another classical example that Facebook can be effectively used to generate leads for B2B businesses. How a Beauty e-Commerce Earned 11.875 Euros in 5 Days with Facebook Ads. Rather than going for the hard sell, he created a Facebook funnel, where leads first opted in on content ( lead magnet) around a product. Facebook Ads are BLOWING UP! Way to go, Robin, on being so far ahead of the curve. Lesson Learned # 26 – Don’t spend that much money on ads or campaigns that are not giving any result. Not only it creates awareness for your business, but you might also score a handy traffic and some sales too in the process. It is possible to target your loyal, repeat … Ads. Affiliates - GDPR - Terms of Service - Privacy Policy Case Study Costa Vida + SynergySuite Case Study. Lesson Learned # 25 – Have multiple images and copies of your ad in hand before starting a campaign. Lesson Learned # 37 – If you want the best ROI from your campaigns, don’t just focus on the Facebook Ad part – plan ahead where you will send the traffic and how will you capitalize on them. So what I’m gonna do is I’m gonna take you into Facebook Ads here and I’m just gonna … The relaxing atmosphere of each store makes this cafe a place unlike any other. Even if you don’t have a big list of subscribers, using native targeting features of Facebook can bring you in front of the right viewers. Reaching more beauty shoppers with Facebook and Instagram video ads. We didn’t want to be another agency talking to our client about ad impressions and clicks. They were also tracking website conversions to know how many people referred from Facebook were converting on that landing page. Key Takeaways: Share blog content: Facebook ads can be … One of the biggest mistakes they make is not using the landing page effectively. He spent overall $20 on ads on both the ads pages and was able to earn $100 in commission and 60 valuable leads. For example, create a different ads / ad set for cold and warm leads and make sure that you exclude each one of them in the targeting set. Want similar results? Facebook and Instagram ads are complicated AF – but I’ve created a simple 5 Ads Strategy anyone can implement to reach thousands of new students interested in a course just like yours. For the affiliate offer, he was promoting using two landing pages. When seeing results from the third group, Brian invested more in it, and the results were equally rewarding. This is what Servando Silva of Stream-Seo did. Facebook has an ad-based revenue model. When it comes to social media, it’s best to think visual. $3496 in Sales from $1800 in ad spend from group 1, $1546 in Sales from $895 in ad spend from group 2, $9039 in Sales from $5153 in ad spend from group 3. While the marketing team was able to view performance of the program as a whole, a customized dashboard gave the regional team the ability to quickly create PDF reports for each franchisee, including exact amount spent, impressions, control vs. exposed devices, and in-store footfall rates within each group. Click below to … Although they were able to capture some leads, the best part came when they started using retargeting. Lesson Learned # 2 – Start with a small budget and capitalize on the ads targeting which is giving you the best ROI. Ahrefs’ Facebook ad presents an original case study that tells a story, which people love. Data at the café level allowed the field marketing team to bring informed marketing results to each franchisee – something they had not been able to do prior. B2b facebook ads case study rating. Facebook's revenue model. It also shows how businesses can gain better results by using video ads and continually optimizing the campaign to improve performance.Veeroll along with other places started off their campaign on Facebook and sent all traffic to a webinar funnel. Lesson Learned # 38 – Create multiple funnels and objectives from different ad sets and landing pages. He was targeting a very little set of individuals. Ferrero ran a Facebook and TV ad campaign featuring a Nutella advent calendar. The Facebook campaign objectives you should be using in 2020, Testing Different Types of Audiences on Facebook, How to Create a 7 Figure Funnel in 14 Days, 8 Facebook Post Best Practices That Drive Social Media Engagement, 7 Growth Hacks to Maximize Your Referral Program, How Check City Generated $136,458 In Free “Slap-Proof” Traffic Using Upviral, Smart Facebook Ad + UpViral Trick = Stacked Marketer Gets 5262 Leads for Free, How Anthony Van Dort Generated 4,576 Leads without Paying a Dime for Traffic [Case Study]. Design Pickle is a design-as-a-service that provides unlimited graphics designing services under a monthly retainer fee. 5. ROI from Facebook ads. To add our Cardinal spin on the campaign, we set it up in a way that also met the need for franchise-level budgets and reporting. Case studies such as these inspire and motivate us. Case Studies Case Studies LIV HYDRATION LIV HYDRATION Hype Well worked with Liv Hydration to reduce Cost per Click by 52 % and Cost per Lead by 75% through Facebook ads optimization. Get Started. You’ll get to see it all in the following 13 Facebook Ads case-studies. Ideally, have a separate ad set for each unique audience you are targeting. And he did exactly just that- zoomed in on funded startups that might be in need of app development. In an attempt to work with more students without having to leave her house to do it, Deany Judd took a traditional … Similar to most Facebook advertisers, the studio’s promos included the ability to “like” the brand within the ad unit. Marketing goals. Learn from inspiring case studies. He in an active user of most advertising platforms and this is what he found as the cost to reach 1000 people using popular advertising channels. One quick example before getting to a trio of detailed case studies below: Universal Pictures ran “Little Fockers” ads for a week in mid-September, even though the film doesn’t premiere until Christmas. The results were 10/10 relevance score from Facebook, high CTR ( 5%)  and lead cost at just $0.65. Lesson Learned # 10 – Make sure the ad image / creative you select, must match with the objective of the ad. So, to bust all the myths and speculations, we’ve been analyzing 13 Facebook Ads case studies from various well-known experts. Facebook ads. And here are the results they achieved for every $5 spend on each of the activity below; Clicks to the homepage / landing page – 1 per day. Campaigns focused on bringing in hundreds of thousands in revenue as well as bringing in low-cost leads. Lesson Learned # 32 – Having a high-quality content helps in generating high CTR, better engagement, and lead generation. State Bicycle Co. Lesson Learned # 1 –  Use data at hand effectively to target your Facebook ads strategically. This is a classical example of how to best leverage Facebook Ads. Glamnetic. And the third was custom audience he created using the native+ advanced targeting features of Facebook. In our big State of Social Media 2019 Report, we found that 93.7 percent of businesses use and are currently active on Facebook — the most among any other social media network. Lesson Learned # 9 – When targeting for page likes, always make sure that you Exclude your current page followers. Cardinal Digital Marketing 5342 Peachtree Road Suite A Atlanta, GA 30341. Each franchisee’s program was customized to their geographic area and the digital landscape within that trade-area. Copyright © 2020 Connectio. Cardinal identified three core audiences that met this objective: food competitors (such as Panera Bread Chick-fil-a, Chipotle); smoothie competitors and like brands (including Planet Smoothie, Jamba Juice, Starbucks and Dunkin Donuts); and existing Tropical Smoothie Cafe customers. 3. Such as mobile users were engaging far more than desktop users in this case so apparently it makes sense to pour more budget here. This goes to show you that how cost effective leads from Facebook can turn out to be when compared with other options. This is an absorbing Facebook Ad Case Study as it not only achieved a remarkable result but worked on an approach that will work in any niche – yes any niche. And a good restaurant chatbot strategy is the key to full bellies and happy diners (it doesn’t hurt if your food is … Objective. Cardinal Digital Marketing 5342 Peachtree Road Suite A Atlanta, GA 30341. This gives you a real-life glimpse at what led a marketing team to reach success on Facebook. Each ad had a Subscribe call-to-action button that could be swiped through to a special offer on the Vogue order page, where people could pay $10 for the annual subscription and early access to the September issue. Noah Kagan of AppSumo and SumoMe shared his experience spending $2 million on Facebook Ads across his different products. Results by audience showed that all four of the core audiences identified at the onset of the campaign were effective at driving uplift when exposed to an ad. Marketing on Facebook . The fast-food restaurant chain partnered with Facebook Creative Shop and VICE to raise awareness of its ingredient guarantees through a Canvas placement and a series of video ads… Furthermore, just to give you an example of creating a Killer Facebook Ad, see this the ad buffer created for the Page Likes campaign. They are probably surfing Facebook to see what their friends are doing, following up with family and socializing but not to view ads. See how businesses like yours are growing with Facebook marketing. Currentlyt 1/3 of the … July 10, 2020 by Ben Sweetlove. Agency, Case Studies, Messenger Marketing - 5 min read. Agency Large enterprise Small and medium-sized enterprises. Angela Ponsford started a Facebook Ad campaign for her client who wanted to sell a high-priced $990 home renovation program to women’s in 30-40 age range across the USA. This helps in nurturing leads and segmenting people that are most likely to convert. Who they are: Wave Asian Bistro & Sushi in Mount Dora, FL What they’re doing: Aside from sharing high-quality photos of their deliciously prepared dishes, Wave also regularly shares behind the scenes videos and photos from what goes on in the kitchen. Write Copy That Drives Results on Facebook. Ads. After several rounds of testing and tuning with targeting and ad copies, she was able to bag in 400 leads at a cost $507 and some happy customers that went on buying the program. Digital ads focused on the $5 Flatbread + Side deal for the next month as we monitored, optimized and tracked results. But narrow audience doesn’t mean it has to be small, rather an ideal size ( in between narrow and broad). Hundreds of thousands of businesses use its daily traffic and leads. Our belief in democratizing digital marketing has enabled our clients to generate big returns at a local level. Design Pickle identified that they could use retargeting with better effect. But at such stage, most businesses give up rather than realizing their mistakes and optimizing their campaign accordingly. Ahrefs’ Facebook ad presents an original case study that tells a story, which people love. Being a newer concept and a service that requires a direct interaction of humans ( as in passing design briefs and requirements), it is hard to promote the service using standard means. Awareness Brand awareness Reach Video Views Consideration App installs Website Clicks App engagement Lead generation Post Engagement Conversion Event responses … Facebook Ads Case Study: Made Client $15,000 In 8 Days Marketing This is a true story of how I used one Facebook ad to drive more than $15,000 worth of business to this local Cincinnati restaurant. Facebook Ads are far cheaper than the legacy advertising solutions (newspaper, tv, etc. By changing the word “Webinar” to “Workshop” on the ad copy, the CTR and leads doubled. @upmostmike . Lesson Learned # 8 – You don’t need a large budget to succeed with Facebook Ads. This is particularly helpful if you want to convert your blog subscribers into warm leads or paying customers. On The Border Mexican Grill and Cantina. Starbucks – Case Study for Facebook Groups The first Starbucks Pumpkin Spice Latte was sold in a test campaign in Vancouver, British Columbia in Canada, and Washington, D.C. in 2003. Holly Everett | November 20, 2019. This case study is especially useful for people and businesses that don’t have a product of their own but are promoting affiliate products. Setting up the correct targeting is one of the essential parts of your campaign. Whether you’re just starting out with Facebook ads or experimenting with new refined strategies, you need to know which specific Facebook Ads metrics will help track your success. Measurement. Philip Kleudgen, a web development, and marketing specialist for restaurant owners, shares his experience of how he started off with Facebook Ads- with no prior experience. Case Study Link. His multi-step Facebook Ad Strategy builds up a connection with your targeted audience before going for the sale. Discover case studies about how restaurants have used Facebook advertising to grow their business. Key Takeaways: Share blog content: Facebook ads can be used for many purposes, from gathering leads to earning your prospects’ attention. This is one of the video ads they were using. Lessons Learned # 35 – Facebook Ads can be used for any objective – even if its finding or increasing new subscribers for your blog. So to get the best bang out of your Facebook Ads even on a small budget, try zooming in your target audience and create ads copy that reflect or resonate with them. I didn’t want to invest a massive amount of time or money into this case study, but I wanted it to at least be somewhat accurate. Particularly important was the Facebook Ad relevance score. Following the footsteps of how most SaaS businesses generate leads, they ran a Facebook Ad Campaign in which they offered a Free Custom Design without the need for any credit card ( an equivalent to Free Trial). Here is a brief case study of a beauty e-commerce that sells hair products. For most B2B businesses having a Facebook Sales Funnel is crucial. That is almost 400% is profit against the cost of Facebook Ads, not to mention that the lifetime value of these customers will be way much than this. Facebook Ads Case Study: How To Generate $36,449 In Revenue From a $4,159 Ad Spend I’m lucky to be able to work with a lot of great entrepreneurs, and it’s even better when I get the chance to help them … The Facebook and television ad campaign … See how businesses succeed in growing by using ads in stories. Facebook Profile to practice what is taught; Motivation to Learn; Description. Reaching out to our networks, we developed a partnership with Blis. Lesson Learned # 13 – Retarget or advertise your offer to existing subscribers as well. Each café had the opportunity to “opt-in” to the program, deciding how much they wanted to invest (based on cost & reach estimates provided by Cardinal to the field marketing team up front). The result was a unique focus on footfall/store visits: How many people actually walked into a Tropical Smoothie Cafe location after seeing an ad impression, and, even more importantly, what effect did an ad impression have on a customer’s likelihood of walking in? ... By the end of 2012 Facebook ad … So as seen, changing and testing around with your targeting can give you better results than standard targeting. One of the best case study video shows how KFC started an objective based … It is also very helpful for startup businesses that have none or small following and email list. Used only one image and didn’t A/B test between different images or ad copies. And later, for all those that opted in, Paul would show a different ad set that directly takes them to the sale page. It is best to use Facebook to drive them to opt-in to your lead magnet before pushing them your product. Either it was not giving the desired results or is turning out to be expensive for them. We show you a CASE STUDY on FACEBOOK ADS! Budget: 1.300 euros. The objective of this case study or experiment was to show that even if you start with a minimal budget, Facebook Ads can still prove beneficial. Creative inspiration. When it comes to social media, it’s best to think visual. Category : Food & Restaurant Case Study Example. Facebook Lead Ads Case Study Business Extensions. Since they already know about your product, take them straight to your money page. After acquiring entries, the brand actually used that fan-submitted content as the basis for a series of Facebook ads. Hear from our happy customers. The best ads on Facebook ultimately lead to sales. ... Increasing app installs with Facebook video ads … Similar to the Buffer experiment, this case study by Brian Carter, a prominent Facebook Marketing and Advertising Expert and Bestselling author of the book “ The Like Economy”  showed that even investing a minimum of $1/day on Facebook Ads can give you a significant reach. But we also learned that limitations with Facebook’s Store Visits KPI for businesses primarily location in strip malls posed a major roadblock in measuring success. This is uber awesome, provided you have an ultra high-quality article that drives CTR from Facebook and an equally irresistible lead magnet.To ensure they provided the detail of valuable content in the ad, she also added the lead magnet detailed information in the FB ad. Read case studies about ads in stories for Facebook & Instagram. Facebook Ad Case Study: 26,545+ More Visitors Without Increasing Ad Spend. Brian Moran, the founder of SamCart, used Facebook As to sell his courses and training products. The most affordable ads brought in leads at just $29 apiece. Location targeting is a great start to your ad campaign … Apart from promoting his key products (AppSumo and SumoMe), he showed how he earned $267 in profit from each Monthly1k course he sells. Read success stories from advertisers who have grown their businesses and increased their revenue using Google Ads advertising campaigns. Review the performance and capitalize where most performance is achieved. This case study is rather interesting as it started off from a failure before they got their winning aha-moment. Lesson Learned # 23 – Take some pre-campaign time to research and identify your targeted audience. Cost per result: 7.83. But, it’s still expensive to reach for some. April 10, 2017 4 Comments Guest Post. Want to get more results from Facebook Ads? Once you have subscribers in your funnel, nurture them with you offer ads. The vast majority of Tropical Smoothie Cafe customers simply walk in to place their order; and although the app allows for order ahead with rapid pick-up and pay in-store, that only represented a small subset of total in-restaurant activity. So regardless of how competitive your niche is, there is still an opportunity for to score dirt-cheap leads. See how businesses similar to yours are growing with Facebook marketing. For this reason, we primarily focused on the mobile display advertising component moving forward, using social media advertising to gain audience and messaging insights. Facebook Stories. 11 Social Media Marketing Tips for Restaurants 1. Your Learning Guide should give you information about how to structure your case study assignment. Facebook Ads Mastery 6 Figure Case Study Included. Facebook Pages. Lesson Learned # 5 – Use the magnetic power of retargeting to bring back customers that already have shown interest in your products. Blis’s mobile advertising technology would allow us to map out the four walls of every participating Tropical Smoothie Cafe to understand device activity on a daily basis. That’s why I want to share this case study with you! Matching those device IDs back to our ad impressions would allow us to see 1) a control group of devices withheld from advertising to measure a standard footfall rate, and 2) footfall rates across all of our various audiences when an ad impression had been served. Between social media and mobile display inventory, the campaigns generated more than 17MM impressions with an average CTR of .23 percent. Target people most likely to dine with you. Lessons Learned # 31 – Use different ads / ad sets for the retargeted audience / warm leads. Lesson Learned # 7 – If you want to test the Facebook Ads waters or generate buzz for your product, a small budget can also do good for you. To summarize, here are a few takeaways from the case study: … From campaigns spending $1/day to millions a year. With the tremendous growth of businesses interest in advertising and marketing their product on Facebook,  Buffer did a small experiment to see how a minimal investment of $5 on Facebook Ads can give them. So they implemented a retargeting campaign on the sales page visitors which accounted for 17 of the 30 new customers. Lessons Learned # 30 – Rather than going straight for sales, develop a Facebook funnel through a lead magnet. Lesson Learned # 17 – There is no barrier to the type and cost of the product you are selling – you can even sell a high priced product using Facebook Ads . They might end up producing high-quality content but fail to attract the subscribers/ optins they would expect. Monday through Friday: But if they see something relevant or something which might not be another ad from the laundry, they are more likely to engage. Specifically, implementing retargeting on the website helped them lower their CPC and improve their conversions. June 12, 2019. 5-5 stars based on 155 reviews Essay on global warming for ias, essay on indian new wave cinema. Lesson Learned # 22 – Facebook ads provide narrower targeting which helps you to laser in on your ideal audience. They spent a little more on the video ads, but have 18X more engagement and were 3.5X more than the text ads. She thought women in the 30-40 age group would take more interest in her program, but women above 45+ were engaging most with her ad and content. One common thing that she experienced in building blog subscribers for her clients was that personalizing the ad gave better results than a stock-photo ad. This case study is purely about generating leads than anything else. how can you use Facebook Ads to generate more subscribers for your blog. This case study came from Wahida Lakhani, one of the students of Claire Pelletreau from her Ad Consultant Incubator program. The above content marketing case studies show why success in digital marketing is directly proportional to the ability to create engaging content. Is purely about generating leads than anything else that the success of Facebook target. 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